Why SaaS SEO is Different
Most SEO agencies treat SaaS companies like ecommerce sites or local businesses. They're not. Here's what makes SaaS SEO unique:
Long Sales Cycles
B2B SaaS buyers take 3-6 months to decide. Content needs to nurture through research, evaluation, and comparison stages.
Technical Audience
Product managers, engineers, and technical buyers want depth, not fluff. Keyword-stuffed blog posts won't cut it.
Bottom-of-Funnel Keywords
"Best project management software" drives more demos than "project management tips." Good agencies know the difference.
Product-Led Content
Feature pages, comparison pages, and use case studies need SEO optimization. Most agencies ignore these pages.
The Bottom Line:
SaaS SEO should drive pipeline and MRR, not vanity traffic. If an agency can't tie SEO to revenue metrics, they don't get SaaS.
What Good SaaS SEO Agencies Understand
They Optimize for Conversions, Not Traffic
Demo requests, free trial signups, and qualified leads matter more than page views. They A/B test CTAs, optimize landing pages, and track form conversions.
They Create Bottom-of-Funnel Content
Comparison pages ("Asana vs Monday"), alternative pages ("Looking for Trello alternatives?"), and use case studies that rank and convert.
They Understand Product-Led Growth
Feature pages aren't just product descriptions—they're SEO opportunities. Good agencies optimize them for feature-specific searches.
They Build for Long Sales Cycles
Content hubs, resource libraries, and educational series keep prospects engaged during the 3-6 month research phase.
They Report on Revenue Metrics
Qualified leads, sales-accepted opportunities, and closed-won revenue attributed to organic. Not just "organic sessions increased 200%."
SaaS SEO Pricing: What to Expect
- Foundational SEO setup
- 4-8 blog posts/month
- Basic link building
- Comprehensive content strategy
- 8-15 pieces/month
- Product page optimization
- Advanced link acquisition
- Full-funnel content program
- 15-30 pieces/month
- Programmatic SEO
- Dedicated account team